
Animation
我的动画设计通常偏向于采用手绘和摄影的风格。并且我通常希望,在一个项目背后蕴藏一些社会现象或者情感色彩,让它不再是一个简单的商业项目或者作业。
My animation design is usually biased towards the use of hand-drawn and photography combined with 2D graphics. I usually hope that there are some social phenomena or emotions behind a project so that it is no longer a simple commercial project or assignment.
01
Nescafe Advertisement Project
这是一个为雀巢咖啡设计的系列产品,其中包括了标签,瓶子,社交媒体广告和传统媒体广告。
采用了女巫与撒旦为故事背景,为咖啡蒙上神秘的色彩。
This is a series of products designed for Nest Coffee, including label design, bottle design, a social media advertisement, and a traditional media advertisement.
The witch and Satan are used as the background of the story to cast a mysterious feeling on the coffee.
02
Motion Media Design: Kinetic Type
“In your life there are a few places, or maybe only the one place, where something happened, and then there are all the other places.”
– Alice Munro, Too Much Happiness
用2D动画的形式来展示了这句诗的内容。我在背后隐藏来一个因家庭不和睦而逃离的故事。
Use the form of 2D animation to show the content of this poem. Furthermore, I add a story behind my escape because of family disharmony.
04
Endangered Wildlife Protection Animation
这是一个呼吁大家保护黑腹岩袋鼠的宣传动画,展示了气候变化对黑腹岩袋鼠栖息地的伤害。这也是我第一次尝试设计了可爱的卡通角色形象。
This is a promotional animation calling for everyone to protect the black-bellied rock kangaroo, showing the harm of climate change to the black-bellied rock kangaroo habitat. And also, this is my first time to design a cute cartoon character image.



